The Process of Flower Export
Process of Flower Export
Floral Industry is one of the major industries in many developed and developing countries across the World. Floriculture dates back to the late 1800’s and it all began in England where flowers were grown in large numbers in vast various estates. Coming to the present, it is a more dynamic, multinational and fast paced industry that has achieved massive growth rates in the past few decades. From USD 3 Billion in the late 50-60’s to over USD 100 Billion by the end of the 1990’s.
What constitutes a floral industry are the source being the growers, the distribution channel mainly the wholesales and the final delivery of flower bouquets being the retailers. There has been a major move to get rid of the middleman to speed up and make cost efficient transfer of flowers from growers to retailers and thereby reducing costs up to a considerable amount.
Transportation of flowers are sent in cardboard boxes. These are flat rectangular boxes and can accommodate large amounts of flowers and can be easily fitted in smaller aircraft and other transportation modes. Some flowers cannot stay without water for such longer periods of time and for these flowers such as orchids, these are attached with tubes that contain enough water at the base of the stem to last the journey so that it reaches the final destination fresh and sturdy. Some flowers that require even more water, are transported in buckets of water to keep the freshness quality throughout the journey. Flowers are either transported via air directly to wholesalers or retailers, or they are sold at nurseries or directly to consumers via mail order by selling them online. Flowers are also graded and sent out before reaching the final retailer.
The epicenter of flower production and the majority of flower consumption has been Japan, Western Europe, America. Major consumer markets consist of United States, France, United Kingdom, Germany, Italy, Japan and Switzerland. Netherlands continues to be the major center of production of the floral market and many varieties of flowers are supplied online to international countries. Recent figures show statistics as over 10 billion blooms grown by Dutch growers. Sending flowers hasn’t been easier with flowers coming in across the World practically on a daily basis. May Flower gets imported flowers at its store many times and most elite customers order online delivery of such flowers often in Mumbai and other cities in India.
Due to lower labor and better climate and soil conditions, there has been a shift of flower industry from Netherlands. Netherlands has been more into trading of flowers and a shift of focus has been done from growing. New centers of flower production are Colombia, Ecuador, Ethiopia, Kenya and not surprisingly India. India has major exports of roses and you will be surprised at the amount of roses and quality of roses that are exported from India. Many countries import roses from India which are almost north of 4ft tall with blooms that are as big as a tomato. Indian growers are using technology and newer marketing methods to grow, preserve and transport from green houses to final destinations in cold storage containers. May Flower gets these roses often which are exclusive to May Flower for their online customers who buy and send flowers across Mumbai very often and other cities as well.